Pocket Pal, 22nd Edition
Objective
In 2023, I interned with several other students partnering with the paper production company Sylvamo. Our group refreshed the company's 22nd edition of the print-production handbook, Pocket Pal. Within ten weeks, we developed a new design and color scheme, changed the book dimensions, and reformatted the text for easier readability. At the final presentation, we gave Sylvamo representatives a functional physical prototype of the proposed 22nd edition.
Deliverables
Handbook Redesign
Updated Color Scheme
Custom Illustrations
Interactive Foldouts
InDesign Files
Physical Prototype
Team
Sam Bird, Hiu-ching Cheung, Aarohi Devansthale, Aimar Díaz Tatá, Tia Dye, Zhiyu Gong, Min Kim, Fon Limsomwong, Sneha Nagar, Jayna Shah, Vidisha Shah, Meghna Shourie, and Prof. Sarah Phillips Collins
Research and Analysis
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After reading through the 21st edition and examining the previous versions, the group noted specific pain points that were the most important to address:
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The binding made it difficult to read the full page
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The text was small and very condensed
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Difficult to navigate and find a specific topic
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There was a lack of design harmony between the visual elements
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Researched and analyzed book competitors to see where the Pocket Pal could stand out in the market
Design Ideation
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We developed moodboards, color palettes, and proposed multiple aesthetic directions before settling on Looking Through 'A' Window
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Proposed the idea of a wider format with spiral-binding, allowing the book to lie flat and be easier to quickly reference
